Amcel has ambitious goals to use green electricity to perform electrosynthesis and electrocatalysis in the broadest possible context. A paradigm shift away from the use of fossil-based fuels towards green hydrogen provides tremendous challenges and opportunities for the development of fundamentally new future chemistry. Redox processes can be used for sustainable fuel production and hence mitigate climate change. This typically involves proton and CO2 reduction, but in Amcel we include sustainable electrochemical synthesis of many other chemicals as well.